Ambition, Aspire, Achieve Ambition, Aspire, Achieve

Ambition, Aspire, Achieve

Making a difference, changing lives

Ambition, Aspire, Achieve focuses on the communities of Newham and East London, offering young people living in poverty and facing multiple challenges bespoke experiences and programmes which support, resource and enable them to overcome their difficulties and follow positive pathways into education, training and future employment.

Activities include arts, crafts, sports, games, outdoor activities, Duke of Edinburgh Award, and activity-based camping experiences. Each activity provides an opportunity for children to gain confidence, build their self-esteem and increase their resilience – building the core skills they need to achieve their aspirations, whilst making friends, as they transition from youth to adulthood.

We run year-round, two hubs and supporting detached work programmes on the streets, reaching out to and engaging hard to reach and disaffected young people, steering them into each hub. Our Glyn Hopkin Hub is an inclusive neighbourhood play and youth club for children and young people in Stratford and our Terence Brown Arc is our flagship base, providing both a neighbourhood play and youth hub for young people in Canning Town and a borough wide resource base and centre for children and young people with disabilities and additional needs.

We work in partnership with a wide variety of organisations, receiving referrals from schools, Education Welfare Services, Health Visitors, CAMHS, Community Mental Health Teams, the Youth Offending Team, disability support groups, family support groups and community organisations – a combination that ensures that AAA reaches those most in need, who are not being helped by anyone else.

Who founded AAA?

With a longstanding desire to provide opportunities for the youth of Newham and East London, Kevin Jenkins OBE launched AAA in 2016. His previous work in the area has given him a breadth of both knowledge and community contacts – these opportunities coupled with a vision of providing support, have become the cornerstone of AAA.

Patrons of AAA include former chairman and honorary life president of West Ham United FC Terry Brown, MP for West Ham Lyn Brown, actor and comedian Ricky Grover and managing director of one of the UK’s largest automotive dealer groups, Glyn Hopkin.

AAA and Gift Your Gear

“AAA uses outdoor activities and camping extensively as a medium to first engage and maintain the interest of the most vulnerable young people and then as a tool enabling them to develop personally, socially and educationally – changing their lives and following positive sustainable pathways forward.

The clothing and equipment we receive from Gift Your Gear is enabling us to continue to provide life changing opportunities for East London’s most disadvantaged, vulnerable and at-risk young people – we are truly appreciative and humbled to be a Gift Your Gear partner.”

Kevin Jenkins OBE


Ambition, Aspire, Achieve

Find out more about Ambition, Aspire, Achieve, follow @theaaazone on Twitter and ‘like’ AAA on Facebook. You can also watch a short overview film here.

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