25th Aug 2023
Behind the design
With our Design Manager Alex Delong, we take a look into the creative process behind the Rohan Autumn/Winter 2023 Range.
20% Off Men's & Women's Flex Tapered Fit Jeans
Designing a range of Rohan clothing requires a mixture of creative thinking, meticulous planning, and a boundless passion for creating technical clothing. To our design team, the clothes we make are more than just garments, they are the stories of adventures yet to be had.
No one understands the demands of this process better than Rohan Design Manager – Alex Delong. We sat down with Alex to learn about his creative approach and find out a bit more about the inspiration behind our upcoming Autumn/Winter range of clothes.
Natural inspiration
For this Autumn/Winter season, I decided to build the range around the idea of the outdoor elements of Sea, Land, and Sky. We then developed and refined this concept to connect to the three main collections of the range.
Sea
Our more active range
This collection encompasses the power and moody nature of the sea. The sea is fast-moving, changeable, and adaptive to different environments. It carves its way through the landscape undeterred by obstacles – which is exactly what the products in this range allow you to do. The collection features dark colours combined with some high-contrast colours for bursts of energy.
Featured in our New Season Autumn/Winter range:
Land
Designed everyday outdoor activities
This collection is built around the ever-present, reassuring, and supportive nature of the ground beneath our feet. These products are the bedrock of the range and have been for years. With natural earthy tones, and colours that emulate the feeling of exploring nature and the land beneath your feet.
Featured in our New Season Autumn/Winter range:
Women's Gridline Fleece Jacket
Men's Gridline Fleece Zip Neck Top
Sky
Designed for travel and city life
The sky element of our range is designed to evoke a sense of freedom and adventure, with no restrictions and the ability to be open to new experiences. Whether you’re at home or abroad, this collection helps you to feel relaxed and comfortable in your surroundings.
Featured in our New Season Autumn/Winter range:
Women's Flex Classic Fit Jeans
Women's Flex Tapered Fit Jeans
Pretty much every new season starts like this. We create a new theme and then explore what it means for us as a brand. Once we have this concept nailed down, we allow our design team to expand and explore it. This then drives the mood and inspiration which influences the aesthetics and features of the range. The development continues until we have a selection of products that represent the original concept behind the range.
From design to deadline
From the initial stages of planning out the concept of the range to having the finished products ready for launch can take up to 18 months of work. Which when you’re as passionate about technical clothing as we are, is time well spent.
“We want our customers to feel engaged and inspired by the clothes they wear – that’s why we put so much time and effort into crafting the story behind our ranges.”
Alex, Rohan Design Manager
Shop our Autumn/Winter New Season Ranges:
